The Demographics of Social Media
Ad Age Looks at the Users of the Major Social Sites.
In this week's Ad Age, we collected a lot of social media demographics based on actual user profiles, not just Web traffic. But knowing how you love to pass around your #infographics we thought we'd pull it all into one handy file for you. And also knowing how you like deep-dive data, here's a more detailed table of the age breakdowns of Facebook, MySpace and LinkedIn.
| Detailed Facebook Demographics | ||||
| Age range | Male | Female | ||
|---|---|---|---|---|
| 14-17 | 9.8% | 9.1% | ||
| 18-20 | 13.7% | 13.2% | ||
| 21-24 | 17.5% | 16.6% | ||
| 25-29 | 13.2% | 11.7% | ||
| 30-34 | 10.2% | 9.7% | ||
| 35-44 | 15.3% | 15.4% | ||
| 45-54 | 10.4% | 12.3% | ||
| 55-63 | 5.5% | 7.2% | ||
| 64+ | 4.5% | 4.8% | ||
| Source: Facebook.com ad platform. Percentages include those Facebook members who include a gender in their profiles. Data collected in May 2011. | ||||
| Detailed MySpace Demographics | ||||
| Age range | Male | Female | ||
|---|---|---|---|---|
| 14-17 | 14.8% | 19.6% | ||
| 18-20 | 27.2% | 19.0% | ||
| 21-24 | 14.7% | 14.8% | ||
| 25-29 | 12.0% | 12.5% | ||
| 30-34 | 6.8% | 7.1% | ||
| 35-44 | 8.4% | 7.5% | ||
| 45-54 | 12.1% | 11.8% | ||
| 55-64 | 0.9% | 1.1% | ||
| 65+ | 3.0% | 6.6% | ||
| Source: MySpace.com ad platform. Percentages include those MySpace members who include a gender in their profiles. Data collected in May 2011. | ||||
For the latest social media demographics and user breakdowns, and all your favorite data, follow @adagestat on Twitter.
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