Tuesday, May 3, 2011

Social Media for Stubborn Salespeople

Face it. Some folks will never latch onto social media.

And after banging your head against the wall until you are in a self-created coma, trying to convince the stubborn people in your life that this is more than a fad, you've given up.

Not so fast.

Last month I noticed the owner of a local ad agency was tweeting again. I talked to him about why he started, stopped, started, stopped, and had started again.

He thought that Twitter was now relevant. In reality he was starting to understand Twitter.

I work with some old fashioned sales people who are successful and think that all this social media crap is a bunch of, well crap that wastes your time when you should be out there filling your sales funnel.

Ah hah... The old Sales Funnel. It's still real because it is based on the human buying process, not technology.

I recently discovered, a video that you can show and perhaps this might make it real.



And a tip of the hat to @PatMcGraw who sent the link to this on Twitter.

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