Here we are in the summer of 2013 and although I am no longer updating this site with the regularity I did for several years, I wanted to bring you up to date.
In 2011, I launched another site as my homesite and you can find it under at http://www.scotthoward.me/.
In February 2013, I walked away from the traditional media world and took a position with http://www.shindigz.com/ and http://www.stumpsparty.com/ as the SOCIAL MEDIA MAGICIAN FROM THE LAND OF SCLOHO. Really, that's what it says on my business card. Facebook, Pinterest, Google Plus, Twitter and a bunch of blogs, (along with other secret projects) are under my direction.
ScLoHo is Scott Howard, with a couple decades of media and marketing experience.
You can contact him here:
Monday, June 18, 2012
So, what's new?
ScLoHo's Social Media Adventure lives on at http://www.scotthoward.me/ , except it's called ScLoHo's Web World.
It's not being updated multiple times a week like I used to on this site.
ScLoHo's Web World is one of the categories on my website.
In April 2012, I returned to the radio business and am focusing my energies on that part of my life.
I plan on keeping this site alive as an archive and will occasionally repost some articles on the new website.
Over 12,000 articles from 2004 thru 2011 appeared on this site and my other blogs. That's an average of 33 per week. All while working full time. Starting June 18th, I am doing 5 updates a week. That is 250 per year. Still a lot. Join me over there and on Twitter too at @ScLoHo.
While I set up domain redirects for the 4 separate blog sites, like this one, you will most likely need to resubscribe to the RSS and newsletter feeds on the new site.
My wife said to me the other day, "You are nuts, don't listen to what Kevin says."
I had to ask her what she was talking about because, she just walked into the room and those were the first words out of her mouth.
Turns out she had just read what I posted on one of my other blogs earlier this week.
On Monday, I announced to readers and subscribers of my personal blog, ScLoHo's Really? that I was about to make a transition in my online activities. Read what I wrote there if you want.
Now my wife Kathy is a typical baby boomer who has her Facebook account and she has her Face to Face Life, and that about sums up her social networking. Uh, don't go looking for a social media network called Face to Face Life. Face to Face life is what we did before the internet, and what most of us still do.
Anyway, here's the scoop:
This weekend I am launching a new website that will combine the 4 separate blog sites onto one website.
Blogger by Google has been my primary home for all of my blogs, even though I bought domains for each of them.
And I used to tell people to Google "ScLoHo" and you'll find 200,000 links to me.
Google "Scott Howard" and as of yesterday I was on the first page for my Twitter and LinkedIn accounts.
Due to my presence in both the Social Media world as ScLoHo and the Face to Face Life as Scott Howard, I've been working at merging the two.
One of the key elements that I have learned since joining Cirrus is the importance of being found online when someone doesn't know your business name.
For those of you that remember phone books, ever try and find a plumber in the white pages? Unless you know the name of the company, you're out of luck.
You'd look in the Yellow Pages.
Most of us look for answers by typing in keyword phrases until we find the answer we are looking for online via Search. We don't type in exact business names because we don't know until we search to see has the answers.
In many ways, Search Engines have replaced Yellow Pages.
This idea has been in my mind for a few years and as I take this last step (for now) it is the most aggressive change and required the most work from me, mainly due to having to learn more than I really wanted to learn about building a website on Wordpress.
As I have compared the Wordpress platform and support to what we offer at Cirrus ABS, I am now even a bigger believer in the Cirrus Content Management System.
One of the key elements that I have learned since joining Cirrus is the importance of being found online when someone doesn't know your business name.
The new website is already in use with 100 + articles available and next weeks updates are partially scheduled.
I am hoping not to break anything over the weekend. A few domain redirects, links to the archives which will still be hosted on blogger.com and a few more widgets, gadgets, gizmo's and gobbledegook, and all will be up and running.
ScLoHo is not going away as I explained to my wife, and I don't blindly follow the advice of Kevin or Seth, or anyone else, and I urge you to do your own exploring too as you continue on your Social Media Adventure.
:)
ScLoHo is Scott Howard, a Solutions Consultant with Cirrus ABS.
Instead of focusing on one individual today, I have three more that came to mind as I was writing this series. While there are numerous others that I am sure are also making a difference, here are 3 that I have met that are not national celebs but are using Social Media to have an impact in real life in Fort Wayne, Indiana.
These include:
Andrew Hoffman. Andrew's background in the marketing world connected him to an organization called NeighborLink. Andrew is now the executive director and has used social media to promote the faith based volunteer organization that connects local people with needs with neighbors who can help. Check out their website.
Andrew also has been using his social media experience and connections with his alma mater, Huntington University. In January 2010 and 2011, he taught a class that introduced students to the power of Social Media and the impact they can have. This fall he has expanded that to a fall semester class.
Craig Crook. Among the notable things Craig has done recently was organize a TedX event which was an out growth of being a Linchpin. This isn't any easy accomplishment but it took someone like Craig to step forward and start the ball rolling.
Heather Schoegler also comes to my mind as someone who is highly involved in using Social Media as a tool to have an impact on real life. When you visit her twitter profile and see the multitude of ways she is connecting, you'll see why she was on my short list today.
I encourage you to connect with these folks yourself.
Tomorrow, an announcement of a big change.
ScLoHo is Scott Howard, a Solutions Consultant with Cirrus ABS.
There are so many stories I could share regarding the Real Power of Social Media, and today and tomorrow I have two more.
Amber Recker is one of the ladies in Fort Wayne that uses Social Media to bring about real life changes.
When I met Amber via Twitter, I didn't realize that we already were 2nd degree connections on several levels.
1st of all, Amber's main paying gig these days is Director of Marketing & Development for Cancer Services of Northeast Indiana. This organization impacted my family when my Dad had cancer.
The next connection is via the Fort Wayne Derby Girls. One of my former co-workers at ROCK 104, JJ Fabini is also involved with the Derby Girls and friends with Amber and her husband Jon.
Amber is using her connections with these two organizations for the Bust A Move event this weekend.
I could continue with other events that Amber is involved with but one that I'll leave you with just one more. This year Amber decided to organize a Girls Night Out on a regular basis. My daughter Rachael finally got to go this month and here's her reaction.
Amber is one of those people I know that is demonstrating the Real Power of Social Media.
ScLoHo is Scott Howard, a Solutions Consultant with Cirrus ABS.
Continuing my focus on the Real Power of Social Media, today I am going to introduce you to Randy Clark, another friend of mine who has had a tremendous impact on my life as well as many, many others.
In January of this year I was asked to be one of the panelists for the Social Media Breakfast in Fort Wayne and one of the other panelists was Randy.
Randy made the drive in the middle of a January snowstorm the night before from Indianapolis and that face to face connection has led to multiple life changing events.
I knew Randy somewhat via Twitter, and was invited to join him for an event he started called a Friend-Up in Indianapolis.
Randy's Friend-Up has become a monthly event that I started attending in April. Randy has mixed the Face to Face with Social by using a web service Posterous where notes are posted so those who were not able to attend in person can still see what's going on.
22 of Randy's friends are in this group and there are others not in the social media group who also attend the monthly gathering when they can.
It was my first visit to this group in April with just 5 of us that lead to my career move due to the sharing both in-person and on-line. And this summer I invited my brother in law who lives in Indy to join us and as a result, he ended up with some additional contacts and paying projects.
Randy Clark is under the radar of Twitter and Social Media Celebrities, but he is certainly demonstrating the Real Power of Social Media.
Okay, time for a confession. That last line was a not so subtle play on words that friends only friends of Randy would catch. Along with everything else that Randy does, he is also a member of the band Under The Radar. Check out their videos.
ScLoHo is Scott Howard, a Solutions Consultant with Cirrus ABS.
