As I wind down this series, I keep getting more ideas, in response to the reaction to some of the previous articles.
Can you measure the impact of your social media efforts on Twitter?
Well, yes you can, if you want to look at raw numbers with a few insights, I'm going to share with you some of the programs and sites today that you can check out, but first a disclaimer:
You are most likely not doing this is a vacuum. There are other things you are doing online, and offline that will have an impact on your growth. I tell my advertising clients to look at the long term and compare month to month, or year to year if they've been around awhile.
But, for Twitter, there are a few things to check. And I recommend that you check where you stand this week and use the numbers as a benchmark for the future.
There is Klout.
Last time I checked, Klout classified me as a Thought Leader. Other Thought Leaders include Andrew Hoffman of @BeTheLink, and Evan Williams @ev co-founder of Twitter.
I checked a few other profiles, like my daughter @greenglasshero, and she is a Specialist. Other Specialists include Kevin @KMullett and @JillKonrath
There is a Celebrity classification which includes @CharlieSheen and CBSNews
There are other classifications like Explorer and Conversationalist but be sure to read the Score Analysis section too.
Another site to visit is TwitterGrader.com There are plenty ways to analyze the data, including finding out who the top Tweeps are in your area.
A few others:
TweetStats
Twitaholic
TwitterCounter
There are problems though with some of these sites, and that is they do not always screen out spammers and the comparisons between you and others may not really matter. It all depends on what you are doing and want to do on Twitter.
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