The Serious Tweep (Part 5)

Today we're going to look at different types of people on Twitter.

(Tweep is a nickname for a person on Twitter).

Billie Egli is not a Serious Tweep.

The profile is not filled out, we have no idea what this person is all about and the tweets look like stuff that would end up in your spam folder:

These are the ones that make the Serious Tweeps look bad and the nay-sayers see crap like this and say "Twitter is worthless".

Let's look at a Serious Tweep:

Immediately you see a difference. There is a picture and a profile that is complete:

Andrew doesn't have thousands of followers, but he is in the top 5%.
95% of all tweeps have under 500 followers. Also look at his ratio of following to followers. It's pretty even which leads us to believe he is using Twitter as an engagement tool, to have conversations and to be social.

More on the ratio in a moment. But let's also look at the left side of his Twitter page:

He's not hiding anything. He has information on what he does, email addresses, and website info to encourage us to check him out.

Now let's look at his actual tweets:

Just by looking at these 4, I see that he is conversational.

The first tweet is to Cancer Services of Northeast Indiana, making a correction but in a friendly town of voice. The second tweet is joining a conversation about how to leave a voice mail message.

The third tweet is promoting an event that he is co-hosting. Note that there is a clickable link that we can click on and get more info.

The fourth tweet is a link to his tumblr.com blog, with an interesting headline that might pull you in to read more.

I know Andrew in real life. I met him via social media and support the work he is doing.

Let's take a moment and look at another type of Tweep, this one is on my newsmaker list:

The twitter account for TechCrunch has a lot of the features that the previous twitter account has, except two very obvious differences.

First they are not conversational. They are sending out lots of tweets, but not engaging in conversations or retweeting others.

But look at how many people are following: 1 million 588 thousand+

How many do they follow? Less than 1000.

The purpose of this Twitter account is to get technical info out to the masses. Tech Crunch is a website that has a pretty big following.

One more to look at today. In several cities in Indiana there is a restaurant/tavern called Scotty's Brewhouse, owned by Scott Wise.

Scott is a Serious Tweep. He mixes it up on Twitter by promoting what's going on, specials, links to things unrelated to his businesss and he also responds to you when you ask him a question.


Scott Wise has embraced Twitter and in return his followers have embraced him and his restaurants. If you are in a consumer based business, follow @brewhouse and learn from his example.