Multiple Personalities in Social Media?

Last week I was asked about creating separate Twitter accounts based on the subject matter being discussed.

Here's the question:


@lifeasclouds: @ScLoHo should I use different twitter handles if I want to tweet about more than one topic (i.e. Personal stuff, Govt mngmnt and religion)?

I answered back in a couple of tweets, but want to explain my answer in more than 140 characters.

My opinion:

Social Media Identities should be Brands.

This applies to Facebook, Blogs, Twitter, and other Social Media platforms.

I am on Social Media as ScLoHo which is a personal brand. I do not speak on behalf of the radio stations I work for, however I will update my Facebook Wall, Tweet, and write on blogs about them on occasion.

In other words, I am me, not my employer when I write as ScLoHo.

I do have administrator privileges with a couple of Facebook accounts that represent other organizations. Anything that I post on those accounts are appropriate for that organization.

I pulled a couple others into the conversation I was having with Chris @LifeAsClouds.

Amber:


@arecker1704: @scloho @lifeasclouds- good question. I have 4 twitter accts- 1 for me, @fwderbygirls @fiveonfivemag @cancersvcsni. But those are all orgs.


and...


@arecker1704: @scloho @lifeasclouds if it's just various aspects of u, I'd say let them shine through as u :) But if you rep a company, set up a sep acct.


Heather:


@HSchoegler: @arecker1704 @ScLoHo @lifeasclouds Just be you & talk about all that's important to you. Add disclaimer on your bio that they're your words.


And then Andy asked:


@awelfle: @hschoegler @arecker1704 @ScLoHo @lifeasclouds Is a disclaimer rly necessary? It seems superfluous & jst clogs up ur profile. Y do u use it?


I believe I know the answer to that one. Heather is a public figure who is the communication director for a local non-profit, and she has been the president of a local leadership organization, plus her husband is a television sportscaster. She does it to cover her butt.

My Social Media activities are all branded ScLoHo. I started doing this after a couple of years and a couple of blogs. I added ScLoHo to the name of all my blogs along with Twitter, LinkedIn, Facebook, YouTube, and nearly everything I do online that is mine.

I do have separate blogs because each has a different theme. That is to create consistency for the readers of each blogsite so they know what to expect when they visit.

But this is different from what Chris asked regarding Twitter.

Here are the links to many of the places that you will find me online:

My home page is ScLoHo.net. Click Here.

My personal blog is ScLoHo's Really? Click Here.

One of my Advertising, Marketing, Media & Sales blogs is ScLoHo's Collective Wisdom. Collective Wisdom because it features wisdom I've collected from others. Click Here.

The other Advertising, Marketing, Media & Sales blog only features stuff that I write. The Not-So-Secret Writings of ScLoHo. Click Here.

You are reading my newest blog, ScLoHo's Social Media Adventure. Click Here to go to the home page.

I mentioned LinkedIn. Click here.

My Facebook page. Click here.

And besides the blogs, I am most active on Twitter. Click here.

What are your thoughts on all of this?