The Real Power of Social Media-1

On Friday, I used Seth Godin as an example of the danger elevating individuals beyond the level of their expertise.

This week, I am going to shine the spotlight a few people that I know that are using Social Media as a tool to accomplish a greater good, other than elevating themselves.

Quite frankly there are dozens of others, but when I was contemplating this subject, 6 friends whom I have met via Twitter came to mind.

Kevin Mullett. I either first met Kevin face to face at a Social Media Breakfast in Fort Wayne or at a Tweet-Up. I was a web amateur with a few blogs and was just starting to earn some residual income from some of the pay-per-click ads that the Forbes Network placed on one of my sites.

Kevin is dynamic, knowledgeable, outspoken, gracious, and humble at the same time. He is a professional in the web world. He works for Cirrus ABS as their Director of Product Development and was the one who actively recruited me to join the Cirrus team this year. This picture of Kevin was snapped as we were having lunch in May talking about the opportunity.

One example of what Kevin does to keep social media "social" is what is going on tomorrow.

The Social Media Breakfast in Fort Wayne that I previously mentioned was launched locally by people who where not actively using social media and within a few months last year, it died due to lack of interest, lack of promotion and a lack of understanding.

Kevin was then asked to revive it and he has done so with a gusto that it really needed.
But Kevin has been careful to make it an "open event".
That means it is not sponsored by Cirrus ABS.

Tomorrow is our September Social Media Breakfast Fort Wayne. It is always the last Tuesday of the month with signups for tickets via EventBrite. We have sold out of the 70 free tickets every month for the last several months.

Kevin has lined up speakers, panels, and drawn together people in the Fort Wayne area of various levels of knowledge and this face to face interaction is one example of the Real Power of Social Media.

Friday, I'll be sharing something that Kevin has challenged me to do.



ScLoHo is Scott Howard, a Solutions Consultant with Cirrus ABS.

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