Does Big Business Understand Twitter?

Or small & medium sized businesses for that matter?

One of the contributing factors to my leaving my last job was they didn't get Social Media.

They certainly didn't believe in the power of Twitter, and the overall problem was their mindset was stuck in money mode.

Believe me, there is nothing wrong with money, and my job there and here is to bring in money.

But we also understand the value of relationships first and that is where social media channels such as Twitter can excel.

AdAge.com had a story on this recently that started with:

Over the last three years, the No. 1 question I've gotten from brand marketers is: "What should I tweet about?" These are not small brands, either, and not junior marketers. The industry seems to be confounded with its new-found power to speak directly to audiences. Marketers know it's worth collecting fans and followers, but once they have them, they're left with little to say. They've been creating content in the form of advertising for years, but something about the flow of new media isn't jibing with the old methods.

So they give away coupons or they apologize for not having given away any coupons since last week. This is sort of a joke … but not really. I've heard from many marketers that Facebook is out there telling them this is what people want. My reply is, invariably, "Of course that's what people want. Has anyone ever responded to the question, 'What do you want from a brand?' with anything other than, 'More stuff, cheaper'?"

Continue reading here: http://adage.com/article/digitalnext/tweet-teach-brand-speak/229045/

ScLoHo is Scott Howard, a Solutions Consultant with Cirrus ABS.

You can contact him here: