Which One?

As you are starting your Social Media Adventure, I hope you don't feel overwhelmed by all the choices of social media platforms...

But if you do, here's some advice in the form of a chart from Drew's Marketing Minute:

Social media cheat sheet 2011

Posted: 13 Apr 2011 07:19 AM PDT

Social Media Cheat Sheet 2011

As I continue to travel the country, teaching people how to integrate social media into their marketing efforts — the most common question asked is: Which social media tool/site is the best?

And of course, my answer is an unequivocal — it depends. The crowds sure love that!

Like any marketing tactic — the effectiveness of it is based on what you’re trying to accomplish. Social media is no different. Which is why, about a year ago, I was so happy to share with you a cheat sheet that ranked different social media tools as good, okay, or bad…based on the goals you had. (Created by CMO.com).

The goals were/remain:

• Customer communication
• Brand Exposure
• Traffic to your site
• SEO

The social media cheat sheet has been updated. I think you’ll find it very valuable as you access where you should spend your social media resources (time, money, attention) in the coming year.

You can download a full sized PDF by clicking here.